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The story behind Celine.

By Kal Di Paola on May 26 2013

Céline was founded in Paris back in 1945. Céline and Richard Vipiana launched Céline as a custom shoe shop for children, they added leather goods and perfume in the 1950′s but didn’t start selling ready to wear until 1969.

Céline Vipiana was the designer from 1945-1997. The company was acquired by LVMH in 1996 and American fashion designer Michael Kors was named the first women’s ready-to-wear designer and creative director for Celine in 1997.

Robert Menichetti took over in 2004 but only lasted a year and was proceeded by his assistant Ivana Omazic who failed to make an impact. The brand was relatively unknown in 2008 when Phoebe Philo was appointed as the new creative director of Céline. Pheobe saw this as a chance to make her mark. At the time Phoebe told the Financial Times ”I wanted something that felt honest, that was a mixture of what I want to wear and how I want to live. I felt it needed to be quite simple and very real.” Pheobe rejected Celine’s history and created a legacy that was truly hers.

Pheobe is a master at creating “It bags” and as she did at Chloe with the Paddington, she raised the profile of Céline hand bags – they now enjoy iconic status alongside brands such as Chanel and Louis Vuitton. The Céline Luggage Tote and The Céline Trapeze Bag are two of the worlds most recognised bags and sell out before they even hit the stores.

Philo’s collections have been highly praised around the world and are on every fashion editors wish list, making Celine one of the most-coveted collections season after season.

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