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The luxe-recycling craze hits London.

By Kal Di Paola on Sep 17 2011

The luxe-recycling craze hits London.

After the launch event in February 2008 it was clear there was an audience for luxury recycling and the audience were hungry! It was also clear that there was no shortage of ladies with wardrobes bursting at the seams, desperate to find a fun way to re-house their loved and cherished but no longer worn fashion pieces.

Since then hundreds of stylish ladies have opened the doors to their fabulous wardrobes and 1000’s more have enjoyed their glamorous cast offs.

A second event followed in May 2008 at London's exclusive Maddox Club. We hosted a fabulous fashion show a week before the event to showcase some of the amazing wardrobes that would be on sale – the turnout had us overwhelmed!

Encouraged by the support we received from friends, sellers and shoppers alike we continued with regular events, finding a home from home at the funky Adam St Members club where many of our subsequent events were to be held. An underground cave with vaulted ceilings and interlinking rooms provided the perfect venue for our events to evolve.

Champagne, indulgent treats and styling extras helped to put glitz and glamour into recycling. It wasn’t long before word spread and events began to sellout. Extras have included: talks by celebrity stylist Zoe Lem, a book signing with Bethanie Lunn, style consultations with NHJ Style, an up-cycling area featuring Junky Styling and Seraglia, free make-overs with New CID Cosmetics, free hair extension consultations with expert Caroline Green, hair styling from High Rollers and a collaboration with Homemade London.

By 2011 we had 10 events under our belt and the the idea to recreate the events as an online community was born!