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We are ONE! Message from the MD....

By Kal Di Paola on Aug 31 2013

A year ago today officially launched as an online marketplace to connect buyers and sellers of pre-owned designer fashion. We launched with a bang and set our sights high.

As we reminisce about the challenges and the success we faced we switch from feeling that time has flown to feeling that it was been an absolute lifetime!

With a very small team we have worked solidly, sometimes 15 hours a day, to deliver what we set out to achieve and one year on we feel we have grown in so many ways.

We have successfully seeded a unique and trusted pre-loved marketplace with a loyal following and achieved the growth we set out to achieve. We have evolved from 50 sellers at launch to 447 today and from an offline community of 3,000 to an online community of 47,500 registered users! Our web presence has evolved to a combined total of 13,330 social media fans/followers and our daily blog has taken on a life of it’s own – today to mark our first birthday we re-launch the BuyMyWardrobe blog as a standalone blog here at, giving a voice and vision to our movement- to change the way modern women consume fashion.

Looking back there have been many highlights, including being accepted onto the prestigious Goldman Sachs 10,000 Small Business Growth Programme, receiving financial backing from Net-A-Porter’s founding investor Carmen Busquets and being featured on BBC Breakfast TV.

The success of the past year has set the foundations for our future growth – a growth we couldn’t have achieved without a loyal and committed following and so I’d like to take this opportunity on behalf of the BuyMyWardrobe team to say THANK YOU to all our users, supporters and fans who joined us in our early days and supported us through our first year.

Looking forward we pledge to continue building on what we have started. We are committed to giving our users the very best experience that we can. Our focus will be on content, navigation and interactivity. As always we welcome your feedback to help us achieve our goals so please email us, tweet us, facebook us, call us or pop in to see us soon!

Kal and the BuyMyWardrobe Team