Louis Vuitton was founded in 1854, it was after the death of his father Louis that Georges Vuitton began a campaign to build the company into a worldwide brand, exhibiting the company’s products at the Chicago World’s Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it.
By the 1930’s Louis Vuitton was already a leading fashion house with a Louis Vuitton building on the Champs-Elysees and stores in New York, Bombay, Washington, London, Alexandria, Buenos Aires. The Keepall was introduced in 1930 as a luxury overnight bag -it’s success lead to a smaller version “The Speedy” being introduced not long after. The original Speedy was 30cm in length. Audrey Hepburn asked for a smaller version and so in 1965 the 25 was introduced (25 referring to the length in centimetres). The larger sized LV Speedy 40 and the The LV Speedy 35 followed later.
When Marc Jacobs took over in 2001 he initiated clever collaborations with contempary designers Stephen Sprouse, Takashi Murakami and Richard Prince which helped remodernise the LV monogram and maintain it’s iconic appeal in modern times.
As well as the contemporary designer collaborations, the monogram version has been extended to include different colours and different leather and fabric alternatives. It’s practical and classic design has meant that the LV Speedy has transcended fashion decades to become an iconic bag that is still produced and sold today. A favourite for globe trotting women from celebrities to ordinary women a like.
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