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Secret Style Obsession: Chiara Ferragni

By Lori on Nov 05 2013

Chiara Ferragni has been named by New York Magazine as “One of the biggest breakout street-style star of the Year”. Chiara started her blog 'The Blonde Salad' in 2009 alongside her photographer and digital entrepreneur boyfriend Riccardo Pozzoli. Chiara's blog promised her followers a personal look every day, complete with text and captions in Italian and English, with her readership being 30% Italian. Chiara is currently a law student at Bocconi university in Milan. The blog is a hub to showcase her interests of fashion, photography, travel and lifestyle, what she calls a mixed salad of interests.

The Blonde Salad instantly became an internet sensation, now naming her Italy's most important and influential blogger! Less than two years after its opening, it reached 110,000 views daily (more than 800.000 unique visitors and 12.000.000 impressions per month). She has been picked up by major fashion houses such as Louis Vuitton and Christian Dior. Chiara's style is effortlessly chic and girly and one we will continue to follow.

Steal her style with our preloved fashion picks...