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End of Year Message

By Kal Di Paola on Dec 30 2013

Last year when I sat down to write the end of year message for 2012 I was feeling pretty overwhelmed by the events of the year and was looking forward to the challenges that 2013 was yet to present.

As predicted it’s been a big year for BuyMyWardrobe and it’s a great time to take stock of what we’ve achieved.

When we launched back in August 2012 we had a vision to create a unique online marketplace with a community at its heart. Our mission was to deliver an inspirational website that our users truly felt a part of. The site was custom built from the ground up and those who visit regularly will have seen it transformed from the basic site in the early days to a much more sophisticated one today.

At the end of last year we had successfully seeded a platform with 100 sellers, in the year since, we have grown to a curated marketplace of almost 700 sellers and 60,000 registered users. Our loyal users and hard working staff have allowed us to achieve the ambitious milestones that we set ourselves and I’m proud to be part of the small and dedicated team that work tirelessly and with passion to build something that we can all be proud of.

Highlights of the year have included investment from former Net-A-Porter investor Carmen Busquets, graduating from the Goldman Sachs 10KSB course for high growth potential businesses and being featured on BBC breakfast TV. Our offline events have gone from strength to strength, we hosted our 20th one at the Kensington Roof Gardens and in August we launched our standalone blog Styl.sh. Acting as an extension to the BuyMyWardrobe marketplace Styl.sh brings our community to life and aims to spotlight the eclecticism and diversity of ordinary women as well as high profile and celebrated women.

The hard work is not yet done we have big ideas for next year too-the site will continue to be developed with our community in mind, with many new features being planned for the coming months.

Look out for an exciting collaboration with Mary’s Living & Giving Shops for Save the Children, (the premium charity shops launched by Mary Portas and Save the Children) details to be announced in the coming weeks.

As we look forward to another exciting year, on behalf of the BuyMyWardrobe team I would like to take this opportunity to thank you for your on going support and wish you a very Happy New Year!

Best wishes
Kal x