By Lori on Feb 25 2014
When the likes of Emma Roberts, Taylor Swift, Selena Gomez, Kylie Jenner, Fearne Cotton and most recently Rita Ora all start making the move from rapunzel like locks to shoulder length crops you know that a trend is about to take hold!
For a long time now the desire for long luscious mermaid length hair has been fuelled by celebrities and reality TV stars from Victoria Beckham to the Kardashians.
But edgier and more natural shorter hair seems to be taking 2014 by storm. Fashion trends this season have taken on a more clean & minimalist approach and we guess that has had a massive impact on hair trends too.
Are you tempted to go for the chop.... we definitely are! Watch this space for our new summer crops!