1. Describe your personal style and what are your 3 favourite things in your wardrobe?
My personal style is varied but mainly simple, stunning and chic with a quirky edge whilst not losing the neatness of my look ( I don’t like an untidy look) I am not someone who likes looking like everyone else, I need to wear 1 item that standS out.
At the moment my 3 favourite items in my wardrobe are;
a. Tartan zip shift dress from Zara
b. Dark indigo jeans from River Island called Amelie
c. Raspberry floral print knit from Oasis
2. If you could style anyone who would it be and why?
I don’t have a burning desire to style any celebrity but I would love to give everyone the opportunity of time with myself to show them how making simple changes to what they wear and how wearing make up could make them look and feel amazing.
3. Have you always had a love for fashion and what did it mean to you growing up?
I have always had a love of clothes, fashion and looking nice yes but cannot honestly say I was obsessed with it when I was growing up.
Whilst I was growing up I just loved wandering the shops & markets to find nice and different pieces which would set me apart from that of my peers.
4. How did you get into Styling and why did you choose this as a career path?
My background is HR & Recruitment and I was the European Director of a large telecoms company. I was a working mum with a now son aged 25.I had wonderful twins in 2004 and at that time I chose redundancy to concentrate on being a mum.
When my twins went to nursery I looked to retrain and set up my own business, I started selling ladieswear through the home. After 2 years of running a very successful business and a great female client base I decided to train as an Image Consultant and qualified in May 2009 and set up my styling business in June 2009. Since training and developing my own personal style in working I have also trained with the London College of Style reaching their highest exam scores and where I now lecture to up and coming students.
This career path works so well for me and it fulfills so much from working with individuals, corporations, feature writing, presenting,lecturing and I really can’t think another job more fulfilling.
5. What are the highlights of your job?
I have the best job and my highlights would be winning the Most Inspiring newcomer award from the Federation of Image Consultants after only 4 months in business and also winning a WOW award from Jacqueline Gold of Ann Summers.
Another highlight would be being selected as the Personal shopper for The Oracles shopping centre in Reading and Westfield Shepherds Bush and recently Intu Watford.
Also working as the style expert for editorials such as Daily Mail,Daily Express, Marie Claire and many more.
6. What’s been your biggest challenge to date?
With any business the challenge is always to grow and generate new business. I firmly believe you have TO treat your business like a ball and gently push it daily to keep the momentum going.
7. Who is your typical client?
I am very lucky as I have a range of clients from 14 years old to 80 years old and from mums, single ladies, working mums and working women to single men to high flying executives both men and women. I love working with this great range of clients as the variety on a daily basis is brilliant and their budget varies from £100 to £10,000 which allows me to work with so many brands and designers.
8. What do you think the benefits are of having a personal stylist?
O’h where do I start……….
The benefits of having a personal stylist are huge. Personal stylists help educate the individual in dressing to suit their personality, lifestyle and body shape. They work to encourage clients to look outside their comfort zone and experiment with new styles, colours, brandsand high street/designer stores.
Although a stylist is an initial cost we can show clients how wearing the right styles and shapes and developing a capsule wardrobe will actually help them save money in the long run and not have items with price tags hung up in their wardrobe.