April 24th is the anniversary of the Rana Plaza disaster, the day a poorly built garment factory collapsed and killed 1129 workers and injured 2500 more.
It highlighted a need for change in the fashion industry where a western demand for cheap fashion is driving cruel treatment, low wages and dangerous working conditions.
It’s time we stopped and looked at the true cost of cheap fashion. According to research by Deloitte, 2 in 3 fashion companies are not focused on engaging consumers with regard to sustainability so the power lies in the hands of the fashion consumer. Collectively we can make a change. We can demand more transparency before we buy and we can change the way we consume. In Vivienne Westwoods words “Buy less, choose well, make it last”
On April 24th industry leaders, celebrities and designers are joining forces with people in more than 50 countries around the world for one day
to spearhead a Fashion Revolution campaign and encourage everyone to share their support for change by wearing their clothes #insideout and asking retailers #whomadeyourclothes.
We hope this day can be the beginning of a new consciousness, one which celebrates fashion but challenges the status quo to encourage sustainability and transparency in the fashion industry. Show your support by wearing your clothes inside out and tagging your photos with @Fash_Rev and #InsideOut