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The Michael Kors story.

By Kal Di Paola on Dec 11 2012

The Michael Kors story. The Michael Kors story. The Michael Kors story.

He’s been in the industry for 30 years but the road to stardom has not necessarily been an easy one. Having arrived in New York in the 70’s to study at the Fashion Institute of Technology he chose to drop out after 2 years.

In 1978, Michael went to work at the French boutique Lothar’s, which allowed him to design and merchandise his first fashion collection -which proved so successful that Micheal Kors was launched in 1981 and was sold in the high-end department stores Bergdorf Goodman and Saks Fifth Avenue. Michael traveled across the United States selling his collections at trunk shows, attracting the attention of fashion editor Anna Wintour and celebrity customers such as Barbara Walters.

A bankruptcy in 1993 forced him to discontinue the Kors line for a time. He managed to get back on his feet by 1997 and launched a lower priced line and at the same time was named the first-ever women’s ready-to-wear designer for French house Celine. It was then that his career really took off- he spent 6 years there and throughout the time continued to expand his own named brand.

By 2004 he was asked to be a judge on Project Runway, which turned him into a household name and a successful brand partnership with Fossil watches followed.

Michael’s success was expanding his line to appeal to women at every size and every price point. Having experienced rapid growth over the last five years, the super-brand went public last year raising $944 million and it’s stock price has since doubled. The brand currently has 349 Stores internationally. Offers two primary collections: the Michael Kors luxury collection and the MICHAEL Michael Kors accessible luxury collection.

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