BuyMyWardrobe logo

Seller Spotlight: Heba Elawadi

By Lori on Oct 18 2014

This week we get to know one of the BuyMyWardrobe sellers a little better. Heba Elawadi is a fantastic support of BuyMyWardrobe and we adore her designer full closet. Heba describes herself as a Fashionista Traveler and her items for sale certainly live up to this.

Founder of Hebz, a fashion hub which includes my own line of Hebz by Heba Elawadi, Hebz Boutique, co-founder of and co -founder of El Horreya: Designs For Freedom.

How would you describe your personal style?

It's a mix. I think it really depends on my mood, the weather and the music I'm listening to. Like a car could go 0-60mph in 2 seconds, my style could be described the same.. I think I'm a bit like Anna Dello Russo... I love fashion and love experimenting with really quirky and fun things! I'm usually more trendy than classic!

Have you always been interested in fashion?

ALWAYS! Since the day I was born I think! My dad has children designer shops across the UK so I think the surrounding gave me a starting point.

Tell us a little bit about yourself? Whats a typical day for you?

Hectic! I wake up by 6.30am have my latte so my day can start to function. I take my son to play classes, I do hot yoga while he's playing at the park, I'm learning to cook at the moment as well from my mum, running errands for the house, visiting schools for my son, on my email and Skype managing my work... It's like a million browser tabs open in my mind actually. I'm quite a home person though so I love the early evenings spent at home watching TV

Which item of clothing that you're selling has the best story behind it?

A lot of the items I'm selling have stories. The leopard Louboutin heels Solange Knowles fell in love with and told me she wanted the same ones! The Alberta Feretti dress partied with Paris Hilton and she also fell in love with it!

Where do you like to shop?

I love department stores like Harrods, Harvey Nichols and Selfridges... But I don't have much time as I'd like anymore to go and browse the shops, and online is just so convenient.. It gets delivered to you in a click of a button on any time zone and literally anywhere.

What's the last thing you googled?

Schools for my son.

Who would be at your dream dinner party?


What is your next must have purchase for Autumn?

Autumn is my Favourite season. It's a chic season. A closet is like cooking.. you need all the right ingredients. I tend to buy what I find missing in my closet since I've got the basics already. Right now I'm sticking to staple pieces. I've decided to de clutter my wardrobe hence selling so much on BuyMyWardrobe ... "Less is more" convenient I find.. Since I got pregnant my shoes went up half a size and I'd gained a lot of weight in the pregnancy.. which means I've got amazing clothes and shoes that just sadly don't fit!