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What is #GlamJan?

By Kal Di Paola on Jan 07 2015

At the time of writing there are only 392 posts for #GlamJan on Instagram.

But since Gwyneth Paltrow recently posted her #GlamJan selfie, nominating Amanda De Cadenet to do the same we reckon this hashtag might just take off and #GlamJan will be soon be clogging up your social media feeds!

The only shame is that #GlamJan is a MaxFactor publicity stunt rather than a charity initiative.

It's all because this year MaxFactor are celebrating 80yrs in the business and because Mr Max Factor was the man credited for transforming Norma Jeane, the girl-next-door into Marilyn Monroe, the most desired film star in the world! Maxfactor has chosen the late movie star as their 'global brand ambassador' launching #GlamJan "to inspire women to experiment and have fun with their own look"

Women are encouraged to post their before and after makeup selfies and it looks like Maxfactor have recruited a few celebrities to get the movement going!

Grab your makeup bag you're about to get nominated! #GlamJan