Fashion stylist & freelance writer Sara Delaney is one half of styling duo Lobler & Delaney. Self confessed style guru by day and covert online shopaholic by night, when it’s comes to finding that special event look or figure out your signature style, Sara has got your back. We caught up with her to take some notes from a stylist…
How long have you been blogging?
I started blogging in early 2009 when I first moved to New York. There was so much going on in the city and loads of inspiring fashion folk to write about. I’ve recently relocated to London and am now rediscovering the city with a whole new bloggers perspective.
What inspired you to start a blog?
When I arrived in New York I took some fashion writing classes and the first piece of homework was to start a blog. It was just around the time when bloggers were beginning to hit fashion shows. Tavi was wearing silly hats front row and annoying editors, whilst BryanBoy and Suzie Lau of Style Bubble were grabbing front row seats. I applied for a press pass for Mercedes-Benz New York Fashion week in Sept 09 when my blog was only a couple of months old and to my surprise I got accredited and invted to 9 shows that first season. These days I get over 40 invites per season.
What subjects do you love blogging about?
I love writing about trends and how to wear them in the real world. It’s all very well seeing something going down a runway but the whole look isn’t always appropriate for your everyday life. I’m not one of those ‘look at me’ bloggers who posts an outfit each day tastefully snapped by their photographer boyfriend. I use my stylist training and post advice on what’s out there that will work for you.
What has been your highlight so far?
I’m still hitting new highs each week. My most memorable though was getting invited into the press pit at the end of the runway for a Marc by Marc Jacobs show in New York. I had the cronkiest camera and no idea what I was doing but managed to blag my way through and got the most amazing shots. I sat on the front step of the riser next to a nice photographer from Nylon magazine and a grumpy girl from another magazine who asked me if I was really going to sit right there. I said yes and stuck to my spot feeling very brazen. When I got up to leave I noticed I’d parked myself right on their pre-assigned magazine named spots which had been mapped out in duct tape – doh!
What is your personal style?
I wobble between preppy meets downtown chic with a little vintage thrown in for good measure. I always start with one piece which i’m in the mood for that day and build an outfit around it. Sometimes it can just be a bling ring or a statement necklace.
Like Sara’s style? You’ll find her selling some pieces from her fabulous wardrobe here!
What is your favorite item in your wardrobe?
Right now it has to be my new 3.1 Phillip Lim linen tux which I snagged from Intermix in New York when I was over there for fashion week. It’s a neutral linen jacket with silk lapels – hence the tux vibe, but also has these gorgeous organza additional lapel inlays. I’ve been working it with last seasons Theyskens for Theory black silk palazzo pants for black tie events and also simply pairing it with jeans and a white tee for weekend lunches.
What other blogs do you follow?
I’ve been spoilt living in New York – there are so many cool blogs to follow. Man Repeller is hillarious but maybe a little over exposed. My fellow brit buddy Karen Blanchard is doing well with her blog Where Did You Get That? I also really like the urban underground vibe of the lovely Katya of Style Defined which is a real take on the New York nightlife scene.
Any tips for those aspiring bloggers out there starting their own blog?
Join the Independent Fashion Bloggers immediately – Jennine Jacob and her team are so all over this blog lark and how to monetize yourself – it’s like the holy grail of fashion blogging wrapped up in one nice shiny edible package. I thought I knew a thing or two about blogging until I met these guys. Apart from the oodles of intel they give you, there are amazing networking possibilities and endless opportunities to get involved in the community.
Follow Sara on Twitter @notesbyastylist.